Role: Creative Communications Manager, Diocese of Austin - Communications Office
The Challenge
The annual Catholic Services Appeal (CSA) of the Diocese of Austin was facing the reality that less that 50% of parishioners were attending Mass in person due to COVID precautions. In addition to the campaign messaging, we needed to help communicate the ministry of the Church has not slowed down and the impact of the CSA was still vital to the ministry.
The Solution
Short videos (one in English and one in Spanish) to be used on parish websites, social media channels and email communication to help parishioners prepare for the launch of the CSA.
En Español:
Services Provided
Idea Generation
In collaboration with a small team of staff, I developed the "Pew in Home" message.
Collaborators
Catholic Cast Media (filming, production, editing)
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