Role: Director of Communications, St. Thomas More Catholic Church (Austin, TX)
The Challenge
The bulletin is a 12-page weekly publication that shares relevant information with the parish community. Each week, the content is submitted in a variety of formats by staff members and ministry leaders. When I inherited the publication, there were only basic design principles and elements applied to the bulletin.
The Solution:
Phase 1
I migrated the design file from Microsoft Publisher to Adobe InDesign so a stronger and more consistent design style could be employed. Next, I formalized the name of the publication as The Bulletin. Finally, I refined the kinds of images used throughout the publication: fine art based on the week's gospel on the cover and lifestyle photography or program/ministry logos are used on the interior.
During this initial redesign, I also built a content management system using Airtable. This system eases the content curation, editing and deployment efforts. There are three primary front-end elements:
Deadlines
Stakeholders have access to always up-to-date deadlines and brief explanations of any deadline deviations. > See the deadline page
Submission Form
Staff and ministry leaders can submit content for the bulletin via a dynamic form embedded on the parish website. This form automatically removes editions from the options as the deadline passes. > See the submission form
Preview
As content is being processed, relevant members of the community can preview the content that will be included in upcoming editions of The Bulletin. > See the preview
Phase 2
Building off the first phase of the redesign, I added design elements to better present information - specifically details regarding events.
Phase 3
Once the parish brand was released, a new iteration of The Bulletin was developed to incorporate the new assets.
Services Provided
Copy Editing
Edit the content submitted by parish staff and ministry leaders so it aligns with the parish writing style guide.
Graphic Design
Created paragraph, character and object styles and applied a grid system to efficiently design the publication.
Infrastructure Development
Developed and deployed dynamic form and views of publication data and content using Airtable.
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